Custom Branding
An all-in-one branding package designed to help you build a strong and cohesive foundation for your brand identity.
What’s Included
Brand Consultation
We will identify your brand’s target audience, market positioning and unique value proposition to develop a visual strategy for your brand.
Primary and Secondary Logo
Over 3 rounds of concepts and 2 rounds of revisions, we will develop a primary and secondary logo to establish your brand identity.
Style Guide
We will compile a style guide booklet complete with typeface, color, and photography guidelines that serve as an art direction bible for your brand.
Brand Collateral
Choose up to 3 pieces from a menu of brand collateral ranging from business cards to Instagram templates to round out your package.
Investment: $2500+
What’s Included
Primary Logo
Over 3 rounds of concepts and 2 rounds of revisions, we will develop a custom primary logo to establish your brand identity.
Style Guide
We will compile a style guide booklet complete with typeface, color, and photography guidelines that serve as an art direction bible for your brand.
Investment: $1500+
Here are some samples of our work.
The Process
Visual Research
First, we will create a collaborative Pinterest mood board to exchange ideas on color and typography that reflects the brand.
Style Guide
Based on our finalized moodboard, we will create a Style Guide complete with typeface, color, and photography recommendations.
Concepts
Based on our Style Guide, we will submit a round of logo concepts. We will refine the concepts through 2 rounds of revisions.
Delivery
Once we have an approved logo, we will submit concepts for the brand collateral if applicable and package all assets prior to your brand launch.
Timeline: 4-5 weeks
Not ready to make the investment just yet?
Frequently Asked Questions
+ What do I need prior to the branding process?
- A business name
- An idea of who your ideal customer is
+ What’s the difference between the Full and Lite packages?
- The Lite package is a pared down version of the Full package. It is suitable for those who are on a tight budget and require less guidance before launching their brand.
- The Full package, on the other hand, includes a one-on-one branding consultation, additional logo iterations and up to 3 pieces of brand collateral. It is suitable for those who want to ensure a visually cohesive brand presence and launch their business with confidence.
+ What's not included in the packages?
- Additional rounds of logo concepts
- Additional logo versions or lockups
- Additional visual assets, like patterns or illustrations
- Copywriting
+ What’s in the Style Guide?
- Mood board
- Typeface recommendations
- Color palette recommendations
- Logo and typeface rules
- Photography and post production guidelines
+ For the brand collateral included in the Full package, what types of assets can I choose from?
- Business cards
- Letterhead
- In-house collateral (one sheet)
- Promotional materials (one sheet)
- Social media templates
+ How do I book?
- Fill out this form here so we can learn more about your design needs. We will be in touch within 2 business days with our studio availability.
+ How does payment work?
- We require a 50% deposit before the design process begins, and the remaining balance is due before we send over your deliverables.
+ How long does the design process take?
- Each project type has a different timeline. Please consult our project-specific pages to see an estimated timeline for each.
+ What if I have a design project that’s not listed on your website?
- We’d love to hear about what you have in mind. Please contact us at hello@thedenizenco.com.
