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Full
 

What’s Included

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Brand Consultation

We will identify your brand’s target audience, market positioning and unique value proposition to develop a visual strategy for your brand.

Primary and Secondary Logo

Over 3 rounds of concepts and 2 rounds of revisions, we will develop a primary and secondary logo to establish your brand identity.

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Style Guide

We will compile a style guide booklet complete with typeface, color, and photography guidelines that serve as an art direction bible for your brand.

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Brand Collateral

Choose up to 3 pieces from a menu of brand collateral ranging from business cards to Instagram templates to round out your package.

 

Investment: $2500

Lite
 

What’s Included

 

Primary Logo

Over 3 rounds of concepts and 2 rounds of revisions, we will develop a custom primary logo to establish your brand identity.

Style Guide

We will compile a style guide booklet complete with typeface, color, and photography guidelines that serve as an art direction bible for your brand.

 
 

Investment: $1000

 

 Here are some samples of our work.

 
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The Process

Visual Research

First, we will create a collaborative Pinterest mood board to exchange ideas on color and typography that reflects the brand.

Style Guide

Based on our finalized moodboard, we will create a Style Guide complete with typeface, color, and photography recommendations.

Concepts

Based on our Style Guide, we will submit a round of logo concepts. We will refine the concepts through 2 rounds of revisions.

Delivery

Once we have an approved logo, we will submit concepts for the brand collateral if applicable and package all assets prior to your brand launch.

 

Timeline: 4-5 weeks

 

 Not ready to make the investment just yet?

 
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Frequently Asked Questions

+ What do I need prior to the branding process?

  • A business name
  • An idea of who your ideal customer is

+ How are the final logo files delivered?

  • The final logo files are delivered in .ai, .eps, and .png format. You will receive 1 primary logo and 1 secondary logo.

+ What’s the difference between the Full and Lite packages?

  • The Lite package is a pared down version of the Full package. It is suitable for those who are on a tight budget and require less guidance before launching their brand.
  • The Full package, on the other hand, includes a one-on-one branding consultation, additional logo iterations and up to 3 pieces of brand collateral. It is suitable for those who want to ensure a visually cohesive brand presence and launch their business with confidence.

+ What's not included in the packages?

  • Additional rounds of logo concepts
  • Additional logo versions or lockups
  • Additional visual assets, like patterns or illustrations
  • Copywriting

+ What’s in the Style Guide?

  • Mood board
  • Typeface recommendations
  • Color palette recommendations
  • Logo and typeface rules
  • Photography and post production guidelines

+ For the brand collateral included in the Full package, what types of assets can I choose from?

  • Business cards
  • Letterhead
  • In-house collateral (one sheet)
  • Promotional materials (one sheet)
  • Social media templates

+ How do I book?

  • Fill out this form here so we can learn more about your design needs. We will be in touch within 2 business days with our studio availability.

+ How far in advance should I book?

  • We are usually booked out about 2-3 months in advance.

+ How does payment work?

  • We require a 50% deposit before the design process begins, and the remaining balance is due before we send over your deliverables.

+ How long does the design process take?

  • Each project type has a different timeline. Please consult our project-specific pages to see an estimated timeline for each.

+ What if I have a design project that’s not listed on your website?

 
 
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