Hikarui


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Branding & Web Design

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Description:

Hikarui is a lifestyle blog and illustration studio that offers an alternative take on “wellness” – one that is deeply inspired by Japanese essentialism and wabi sabi philosophy. It teaches readers how to create their own “getaway space” from modern stressors through diary-style prose and lifestyle advice that promotes “lightweight living”, which is epitomized by the word hikarui – a hybrid of “hikari”, the Japanese word for visible light, and “karui”, the Japanese word for lightweight.

 
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