10 Latinx-Owned Brands That You Should Know About
By 2050, Latinx are expected to comprise almost 30% of the US population – and Latinx businesses are considered one of the fastest-growing demographics in the startup world. As we ring in the new year, we wanted to share 10 Latinx-owned brands that are shaping our future.
1. Caí Para Mi
Founded in 2018, Caí Para Mi is a New York City-based cosmetic brand created by and for Latinx beauty enthusiasts. They offer a broad range of affordable and cruelty-free beauty essentials like foundations, concealers, bronzers, highlighters, blushes that celebrate the vibrancy and diversity of Latinx beauty.
2. Sunday Energy
Founded by beauty and lifestyle YouTube content creator Melissa Flores, Sunday Energy is a jewelry brand that offers luxe statement pieces with unique pendants and centerpieces. We love the Look Alive necklace, which features the evil eye for protection.
3. Black by Maria Silver
Founded in 2011 by designer Maria Silver, Black by Maria Silver is a Nashville-based clothing brand that combines streetwear practicality with artful glamour. Inspired by the founder’s experience touring the world as a drummer in a critically acclaimed band, Black by Maria Silver offers travel-ready clothing for the modern voyager.
4. Emperifollá
Led by Editorial Director Frances Solá-Santiago, Emperifollá is a female-founded digital content space dedicated to Latinx style. From showcasing emerging Latinx fashion brands to capturing “an afternoon at abuela’s house” via an editorial shoot, Emperifollá offers a broad range of style content for the Latinx millennial reader.
5. Reina Rebelde
Founded by Mexican entrepreneur Regina Merson, Reina Rebelde is a makeup brand that celebrates dualities – of being a Reina (queen) and Rebelde (rebel), of being Latina and Americana. In the founder’s words, her style is “equal parts wild and unpredictable, bold and impractical, feminine and luxurious, sexy and severe — in many ways perfectly reflective of my complicated identity as a Mexican woman embracing an American life.”
6. The Lit. Bar
Founded in 2018 by Bronx native and resident Noëlle Santos, The Lit. Bar is an independent bookstore and wine bar that serves the Bronx community, which lost its only major bookstore chain in 2014. Their mission is “to create a haven that inspires reading, encourages healthy social interaction, highlights diverse voices, and increases intellectual visibility in the Bronx.”
7. Gaby D'Alessandro
Gaby D’Alessandro is a Dominican illustrator based in Brooklyn. Her ethereal work has been published on the New York Times, the Library of Congress, NPR, and National Geographic Magazine, among many other notable publications. She offers a selection of gallery quality art prints via her website, below.
8. Lil’ Libros
Founded by two mothers who noticed a shortage of bilingual books for their children, Lil’ Libros offers a broad range of English/Spanish bilingual picture books and educational toys to cultivate bilingualism and culture within the young Latinx community. Their books are available at TARGET stores, MoMA NY, LACMA, the Getty Museum, MoLAA and more.
9. Anima Mundi Apothecary
Founded by Costa Rican herbalist, educator and entrepreneur Adriana Ayales, Anima Mundi Apothecary is a Brooklyn-based oasis that offers over 200 types of herbs and medicinal botanicals for the modern consumer. From adaptogenic tonics to collagen-boosting elixirs, Anima Mundi strives to make plant medicine accessible to all while preserving the integrity of ancient rituals.
10. Simonett
Founded by Venezuelan entrepreneur Simonett Pereira, Simonett is a Miami-based clothing brand and independent store that offers sustainability-produced materials and artful silhouettes at accessible price points. We love their uninhibited and luxe style that flows seamlessly throughout their product offerings.