Custom Branding
A comprehensive branding package that includes everything you need to set the core foundation of your brand identity.
What’s Included
Brand Consultation
We will identify your brand’s target audience, market positioning and unique value proposition to develop a visual strategy for your brand.
Primary and Secondary Logo
Over 3 rounds of concepts and 2 rounds of revisions, we will develop a primary and secondary logo to establish your brand identity.
Style Guide
We will compile a style guide booklet complete with typeface, color, and photography guidelines that serve as an art direction bible for your brand.
Brand Collateral
Choose up to 3 pieces from a menu of brand collateral ranging from business cards to Instagram templates to round out your package.
Investment: $2500+
What’s Included
Primary Logo
Over 3 rounds of concepts and 2 rounds of revisions, we will develop a custom primary logo to establish your brand identity.
Style Guide
We will compile a style guide booklet complete with typeface, color, and photography guidelines that serve as an art direction bible for your brand.
Investment: $1500+
Here are some samples of our work.
The Process
Visual Research
First, we will create a collaborative Pinterest mood board to exchange ideas on color and typography that reflects the brand.
Style Guide
Based on our finalized moodboard, we will create a Style Guide complete with typeface, color, and photography recommendations.
Concepts
Based on our Style Guide, we will submit a round of logo concepts. We will refine the concepts through 2 rounds of revisions.
Delivery
Once we have an approved logo, we will submit concepts for the brand collateral if applicable and package all assets prior to your brand launch.
Timeline: 4-5 weeks
Not ready to make the investment just yet?
Frequently Asked Questions
+ What do I need prior to the branding process?
- A business name
- An idea of who your ideal customer is
+ How are the final logo files delivered?
- The final logo files are delivered in .ai, .eps, and .png format. You will receive 1 primary logo and 1 secondary logo.
+ What’s the difference between the Full and Lite packages?
- The Lite package is a pared down version of the Full package. It is suitable for those who are on a tight budget and require less guidance before launching their brand.
- The Full package, on the other hand, includes a one-on-one branding consultation, additional logo iterations and up to 3 pieces of brand collateral. It is suitable for those who want to ensure a visually cohesive brand presence and launch their business with confidence.
+ What's not included in the packages?
- Additional rounds of logo concepts
- Additional logo versions or lockups
- Additional visual assets, like patterns or illustrations
- Copywriting
+ What’s in the Style Guide?
- Mood board
- Typeface recommendations
- Color palette recommendations
- Logo and typeface rules
- Photography and post production guidelines
+ For the brand collateral included in the Full package, what types of assets can I choose from?
- Business cards
- Letterhead
- In-house collateral (one sheet)
- Promotional materials (one sheet)
- Social media templates
+ How do I book?
- Fill out this form here so we can learn more about your design needs. We will be in touch within 2 business days with our studio availability.
+ How far in advance should I book?
- We are usually booked out about 2-3 months in advance.
+ How does payment work?
- We require a 50% deposit before the design process begins, and the remaining balance is due before we send over your deliverables.
+ How long does the design process take?
- Each project type has a different timeline. Please consult our project-specific pages to see an estimated timeline for each.
+ What if I have a design project that’s not listed on your website?
- We’d love to hear about what you have in mind. Please contact us at hello@thedenizenco.com.
