DIY Branding Kit

DIY Branding Kit

$50.00

Ready to brand your business but not sure where to start? We’ve got your back. Our Branding Kit includes all the tools you need to develop a color palette, fonts, wordmark logo, and style guide for your business. Our step-by-step guide walks you through the branding process so you can craft a visual strategy for your brand in a single afternoon.

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Thoughtful branding – without the price tag.

Although we love developing custom brands for our clients, we also understand that it can be cost-prohibitive. That’s why we packaged our actual branding process here at The Denizen Co. into a do-it-yourself branding kit, so you can brand your business from the comfort of your own home.

+ What’s included

Our color guide with 100+ designer-approved color palettes to choose from
Our font catalog with 100+ designer-approved font pairings to choose from, most of which can be downloaded for free via Google Fonts
A logo file (.ai) which we will teach you how to customize and package via a step-by-step video tutorial so you can create your own wordmark logo. (Please note: A wordmark logo is a text-only logo that includes only the brand name, no symbols or badges.)
A style guide template (.ai) which we will teach you how to customize via a step-by-step video tutorial to use as an art direction guide for your brand
2 worksheets with exercises to help you craft a strong pitch and find the right keywords for your brand

+ What's not included

Custom branding work or consultation. If you are interested in custom branding, please contact us.

+ Program requirements

Adobe Illustrator CC (download free trial here)

+ Return policy

Due to the nature of digital products, we do not offer refunds or exchanges. All sales are final.

Once you have completed this kit, you will have –

A New Logo (Vector File)

A New Logo (Image File)

A Branded Style Guide

Kind words –

“I can't recommend The Denizen Co.'s DIY Branding Kit enough! I completely rebranded my business and website and using their Branding Kit made my life SO much easier (and it was fun to use as well!). I love the suggested color palettes and added 4 from another palette in the same warm category to have a few more color options available for future products. I love the suggested font pairings (I chose Tenor Sans and Questrial) and I love the instructions on how to make your own custom font for your logo (which I did!). The branding worksheets are essential because they made me think about my branding as a whole. Basically, I love everything in this Kit! My new branding has only been out since April 2021, but I have already received so many compliments which makes me so proud of what I was able to create. This Kit is worth the money and then some. Thank you, The Denizen Co., for providing such an invaluable service and product for business owners like me that don't have large marketing budgets at their disposal.”

– Michelle S. Wood of White Oak & Linen

“Two words: game changer. The font and color catalogs alone are worth the $50 IMHO, but I was pleasantly surprised to find that the kit comes with everything you need to create a logo that feels 100% unique to you. The videos are very high quality and easy to follow. I love especially the narrator’s voice, which I find incredibly soothing haha!”

– Chloe Gehrke

“I was skeptical at first if it was even possible for someone with no design background (like me) to DIY a logo. Boy was I wrong. In a matter of days, I was able to create my brand’s logo identity and style guide using the helpful tools provided. For the first time ever, I feel excited about my brand and my overall business.”

– Rebecca Nguyen

“Thank you for creating a product that liberates us entrepreneurs from the tedium of emailing back and forth with a designer. Not to mention the high costs. The “designer-approved” color palettes and fonts are truly stunning and make this process so easy and effortless. You guys really take the guess work out of good design.”

– Andrew Schoke

I discovered this kit a few weeks after dropping thousands of dollars on a logo that I didn’t even like and figured I’d take a stab at it. What’s amazing about this kit is that it empowers YOU to make a logo that aligns with what YOU want while guiding the way with curated fonts and colors. Let’s just say, I’m never hiring a designer again.”

– Malia Williams